”When we implemented our weight loss ad ban a year ago, our hope was to continue building our platform as a safe and welcoming environment where all Pinners feel free to be who they are, regardless of body shape or size.
And over the last year, Pinterest’s weight-loss ad ban has cultivated an environment for that shift to occur with more ease on the platform,” said Nory Pouncil, a Pinterest creator. The days we used to focus on meeting external beauty standards are being replaced by the practice of self-acceptance, compassion and grace. As I’ve grown, my Pinterest community has grown too – and within that growth, I’ve seen a larger shift in how Pinners, as well as my clients, are responding to health overall. ”As a creator, Pinterest has been a constant in my personal wellbeing journey. Changes in search terms include:ĥ0% increase in ’how to change your mindset’ searchesģ2% increase in ’how to become more confident’ searchesĥx increase in ’positive self-affirmations’ searchesģx increase in ’accept your body quotes’ searchesĢx increase in ’body positivity’ searchesħx increase in ’body positive photography aesthetic’ searchesĥx increase in ’body positive line art’ searchesĥx increase in ’curvy body reference’ searchesĥ7% increase in ’androgynous body type’ searches Searches around healthy habits and body positivity are on the rise as Pinners reshape conversations around self-confidence, mental wellness and wellbeing. Searches for ‘quick and healthy meals’ were 65x greater and ‘healthy food motivation’ increased by 13 times from mid-April to mid-May 2022 compared to the year prior. Instead, users coming to Pinterest are instead looking to cultivate healthy habits, especially those related to a healthy diet.
Pinterest says it began to consider how conversations around body image tend to peak during the summer months, and that a year after the ban came into effect its analysis of user behavior around healthy living and healthy lifestyles revealed that global searches containing the search term ‘weight loss’ have decreased by 20% in May 2022 compared to July 2021.
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